Frequently Asked Questions (FAQ)

How can Aware help ???

Digital marketing is rapidly becoming the most effective way to connect with and acquire new customers, but to succeed at it requires a finely tuned strategy that reflects your unique voice.

Unfortunately, a significant number of businesses operate without a clear message and lack the guidance of an integrated strategy. We have to tools and the know-how to create a comprehensive game plan for your digital marketing success. 

Questions? We have answers.

Digital marketing agencies employ various strategies, including website optimization, social media, email campaigns, and paid advertising, to enhance your online presence. The ultimate aim is to boost online visibility and engagement, resulting in increased sales revenues.

The primary distinction lies in our meticulous market research, message and branding development, and comprehensive long-term planning. We also maintain a strong focus on achieving goals. Because we are goal-oriented, we prioritize tracking digital metrics and addressing issues, ensuring that your business’s quarterly marketing objectives are consistently met.

A successful digital marketing strategy encompasses key components, such as delivering an engaging message and maintaining a search engine-friendly website. Almost all businesses need to maintain a robust social media presence, conduct targeted email campaigns, and use metrics to track progress. We will choose other, higher-level campaigns based upon our research and overarching strategy.

We provide a wide range of digital marketing services, which you can explore on our services page. Each tactic we employ is tailored to the strategy we’ve devised for your business, ensuring customization and relevance.

Success is measured primarily by increased revenues, with continuous monitoring of various KPIs, including website traffic, search engine rankings, conversion rate, click-through rate, cost per acquisition, and more. We generally prioritize the KPIs that align best with your industry and will remain flexible to switch some if needed.

Regarding paid ads, we can continue any ongoing PPC campaigns upon your request. Typically, we spend the first 3-5 months optimizing your organic traffic before considering PPC options. The importance of paid ads varies from case to case, and we make decisions based on individual business needs.

During the initial two months, we focus on refining your message and strategy, but we’ll also make some early (mostly technical) improvements that will increase engagement metrics and likely volume of new leads as well. Realistically, it may take as long as 6 months to see increased revenue, as we must finish messaging and tactical strategy, fine-tune your digital funnel, and integrate it into your existing sales process.

We offer a flat monthly fee which covers all aspects of strategy and implementation, excluding a few optional add-ons like website creation/extensive rebuilds, produced/edited video content, and paid ad (PPC) spend.

Certainly, we handle end-to-end campaign execution. All that will be left for you to do is watch your engagement and revenue grow.

To learn more about how our services can drive your business’s growth, complete and submit the form below to schedule an introductory discovery call.

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